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Smartphone platform profile: Google Android

Original Source: Smartphone Market

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This profile looks at Google’s Android platform – an open-source software platform for mobile phones and other devices – from a mobile operator, handset manufacturer, and developer perspective.

Table of Contents

Executive summary

In a nutshell

Ovum view

Rapid expansion and huge market share gains

Version iteration causing some fragmentation as platform races towards maturity

Android Market is now placed second for available apps

Android will proliferate on non-smartphone devices

Android market position

Android handset shipments to reach 110 million by 2015

Android allows differentiation, but at a cost

Version fragmentation is a problem

Customization risks consumer alienation

Commercial developers need to be profitable

SWOT analysis

Strengths

Mobile operators

Handset manufacturers

Developers

Weaknesses

Mobile operators

Handset manufacturers

Developers

Opportunities

Mobile operators

Handset manufacturers

Developers

Threats

Mobile operators

Handset manufacturers

Developers

Customer base

Mobile operators

Handset manufacturers

Technology overview

Android is built on Linux and a derivative of Java

Limited support for native development

Google has built its own version of Java

Oracle legal action against Google

Android releases

Chipsets

ARM

Intel x86

OHA membership

List of Tables

Table 1:  Android platform releases

Table 2:  OHA members

List of Figures

Figure 1:  Android shipment forecast: 2009–15

Figure 2:  Number of models released by Android version: 3Q09–2Q10

Figure 3:  Total Android handset models: 1Q09–2Q10

Figure 4:  Android models by vendor: 3Q09–2Q10

Figure 5:  Overview of the Android software architecture

Figure 6:  Android models by chipset vendor

 

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